CV

CV

PROFESSIONAL SUMMARY
Content executive with 20+ years of proven digital and print editorial experience leading and managing teams, projects and partner relationships to exceed revenue and readership goals. Extensive experience defining project/division requirements, budget and resource oversight, and on-time execution, especially in high-growth, start-up environments.

EXPERIENCE
E.W. Scripps / KGTV – 10News.com San Diego, CA
Director of New Media     Sep 2013 – Mar 2016
Directed content and revenue strategic plans for the ABC-TV affiliate in San Diego owned by Scripps. Managed team responsible for the 10News.com website, mobile app and social-media initiatives. Site and app generated >10MM views per month. Report to Sr. Director, Scripps Digital.

  • Managed five-person team in the creation, curation and publication of content to maximize revenue derived from digital traffic. Content generated by a variety of sources, including the broadcast news team, wire services and Scripps digital national team
  • Worked with digital sales manager to seek additional incremental revenue opportunities
  • Utilized data-analytics tools (including Google Analytics, Omniture, comScore and others) to inform tactical and strategic decision-making
  • Produced a weekly, in-season digital-only show covering the San Diego Chargers. Coordinated resources from engineering, news and marketing departments to create the program; worked with sales to find potential sponsors. A successful experiment, Bolts Brown Bag traffic grew through the first season and year over year
  • Directed Spanish-language Azteca site, app and social-media initiative
  • Grew monthly average page views 36% over 2013
  • Total page views up 55% over Sept. 2013
  • Video starts up 799% from May 2014 to Jan. 2015

Online Venture in the Boating Industry Newburyport, MA
Publisher/Editor     2012 – 2013
Freelance work from home while caring for my elderly parents. Developed strategy for content and online-commerce for an online stealth-mode startup backed by a consortium of companies serving the marine industry.

The Active Network (www.active.com)     San Diego, CA
Director of Content Programming Feb 2007 – Apr 2010
Managed in-house and remote content teams for the largest network of participatory-sports and fitness websites in the world with more than 1B page views annually. Reported to VP Media and Marketing.

  • Recruited to create strategy for use of media to generate new revenue streams
  • Teamed with COO and SVP Media on redesign, relaunch of sites throughout the network
  • Established programming calendar and coordinated with sales team to maximize revenue from run-of-site content and special features
  • Directed coverage of high-profile events including the Tour de France, Ironman World Championships and the Little League World Series
  • In 2009, media sections delivered $672K and sponsorship packages delivered $1.5M in direct revenue from clients that included Gatorade, T-Mobile, Clif, EA Sports, Sears and others
  • Directed email newsletter program that generated direct incremental revenue and drove 20% of content traffic per month
  • Directed content team’s involvement with nascent social-media program whose Facebook and Twitter placements drove an incremental 5.7% of site traffic in 2009

Alaska magazine Anchorage, AK
Senior Editor    May 2004 – Feb 2007
Directed the editorial process for the 185,000-circulation magazine published 10 times annually. Reported to Editor.

  • Developed editorial calendar, including generation of new features and assignment to contributors
  • Selected and managed contributors and worked with art director to ensure content achieved magazine’s vision for editorial features
  • Developed and led several projects, including the innovation of a template for future editorial calendars, the publication of new staff-generated departments, and a redesign of the magazine’s website
  • Researched, wrote and photographed features; created cover lines, headlines, teasers, captions and portfolio essays

Ticketmaster-Citysearch  

    • Director, MSN Content Relations (Pasadena, CA) Jul 2000 – Mar 2002

Responsible for Citysearch.com’s content relationship with Microsoft MSN.com network that increased MSN traffic referrals to Citysearch city guides by 121%. Reported to VP Content.

    • Southwest Regional Content Manager (Austin, TX)     Mar 1999 – Jul 2000

Directed editorial strategy for city-guide websites in Austin, Houston, Las Vegas, New Orleans, Phoenix and San Antonio. Reported to VP Content with dotted-line reporting to Regional GM.

  • Editor-in-Chief (Salt Lake City, UT)     Jan 1997 – Mar 1999
    Managed an editorial staff of five in the daily creation and presentation of content for utah.citysearch.com. Reported to VP Content with dotted-line reporting to GM.

The Hungry Horse News Columbia Falls, MT
Sports and Education Editor    May 1996 – Nov 1996
Pulitzer Prize-winning weekly with an international circulation of 5,000.

The Park Record Park City, UT
Sports Editor     Apr 1993 – Mar 1996
Weekly newspaper with circulation of 8,000. Recipient of several Utah Press Association awards.

Supervisor, Race Department, Park City Mountain Resort    1991-1993
Professional Hockey Player in Finland, Germany    1988-1990

EDUCATION
Dartmouth College (Hanover, NH), B.A. English
St. Paul’s School (Concord, NH)

ACTIVITIES AND INTERESTS
Youth hockey coach. Volunteer, Iditarod 2005 and 2006. Volunteer, Anchorage Amateur Radio Emergency Services. FCC-licensed extra-class amateur radio operator. Private pilot with instrument rating. ASA- and RYA-certified sailor. PADI-certified scuba diver.

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